Land O Lakes Golf

Welcome

Land-O-Lakes Golf & Country Club!

Cardlis is proud to introduce Land-O-Lakes Golf & Country Club in Coaldale!


As a Special Thank You to all of their Members and Customers; Land-O-Lakes has Launched “Land-O-Rewards” on Cardlis! Earn points for Gift Cards with ANY Pro-Shop purchase, including Green Fees!


If you are seeking a course away from the noise and hubbub of city life, Land-O-Lakes is perfect for you. Located in Coaldale, Alberta, Canada, it is centrally located for easy access. The course winds itself across prairie and farm land with ample opportunities to challenge your golfing – water, trees, bunkers, large rolling greens, tight fairways… need we say more!

Land-O-Lakes is a semi-private facility and welcomes out-of-town visitors. We have a fully contained and licensed restaurant, a pro shop with an excellent selection of equipment and clothing and Coaldale offers accommodation and entertainment facilities.

Together with Land-O-Rewards and Community Cash, Local customers will earn over 6% in daily rewards!

If you are a current Cardlis user, Simply search for Land O Rewards
OR
Download the Cardlis APP Today from the App Store
and Join the Community!

CARDLIS – REWARDS FOR LOCALS, BY LOCALS

Customer Loyalty; Stop Giving “Punches”, Increase Revenue & Engagement!

Customer Loyalty;
Stop Giving “Punches”, Increase Revenue & Customer Engagement in Your Small Business!

 

  

Remember the punchcard?  I don’t think anyone does not know what a punch or stamp card is…  After all they have been used in Return Customer Marketing since the late 18th Century, meaning this consumer rewards concept is 150+ years old! Fact is; 72% of Consumers in the 21st Century admit they have a few of them tucked away in a forgotten jacket pocket or a dusty corner of a desk drawer — those never-redeemed relics from a clothing store, bakery, liquor store, long-closed sub shop or coffee house down the road from the office.

Why Didn’t They Work & Why Are They Lost In The Shuffle?

  • Well, first and foremost, they are analog (which is to say, they are made of paper, plastic or laminated cards).
  • Even more important, they aren’t intelligent. They offer the promise of reward to the customer without returning any intelligence back to the owner of the cafe, let alone the customer service staff at the headquarters of a national chain of restaurants.
    • Its simplicity is its downfall—you don’t collect any information about customers, or about complimentary purchases, barring any further marketing efforts based on what you learn.
  • Many Consumers feel its polite to take a card at the register; After all, the business owner is most likely taking your payment.
    • It relies on customers to bring a physical thing with them to the store—sometimes that’s a lot of responsibility for customers.
    • With ultimate frustration of never redeeming a product; Customers move on and take the Effort, Cost of Implementation and Potential increased revenue of the program with them.
  • FRAUD & THEFT
    • This is not the Consumer’s problem BUT it is a Huge Detriment to small business.
    • BOTH IMAGES IN THE TITLE ARE COUNTERFEIT – Both have a hand written management number on the back & Both are audited by the business owner at months end…
      • The Simplicity of the programs have now cost these businesses Hundreds (maybe thousands..  who really knows?) of dollars in lost revenue and time to try stop the recurring issue.

Times Have Changed – Canadian/North American Consumer Stats Prove it!*

  • 85% of Customers join a Punch Card “under pressure” – 18% Actually Use the Card.
  • 82.4% of Customers will shop at a store because they offer “Usable or Accessible” reward Programs
  • 71% of Customers are more likely to join a Loyalty Program if it is Offered in an APP
  • 92.3% of Customers will Shop in Locations that offer rewards to Shop Locally
  • Points & Cash Back Rewards are 8x Likelier to be used then a Punch Card!
  • SUCCESSFUL LOYALTY PROGRAMS CAN INCREASE PROFIT BY 95%, RETURN CUSTOMERS ARE 9x CHEAPER TO KEEP AND THEY SPEND AN AVERAGE OF 400% MORE ON EVERY SALE!

21st Century Point Of Sale Programs

Lucky for Small Business in the 21st Century, There is a large Assortment of Point of Sale Systems that allow for an electronic customer database and most often Point Rewards for Dollars Spent!  If you have a Computer, Time and Patience to manually create Customer Loyalty Accounts while accepting numerous errors resulting from manual input OR WORSE; customers that provide False/Outdated information causing extensive and frustrating customer lookup at your till…  DO YOUR CUSTOMERS ACTUALLY KNOW THE BENEFIT OR VALUE ACCUMULATED FOR SHOPPING IN YOUR STORE?

Even with updates in Retail and Restaurant Point of Sale Systems (POS); How do you Compete with the Large Box Stores that are Amalgamating and Partnering with each-other to further Monopolize their Market Share? How does your Small business offer Digital Loyalty & Gift Card Programs With Or Without a POS that also includes shopping incentives and Cash Back in a Large National Chain Network?


CARDLIS MOBILE REWARDS

REWARDS FOR LOCALS, BY LOCALS

CARDLIS empowers Any Small Business with 21st Century Digital Loyalty & Gift Card Programs that are Securely accessed by Any Customer using the CARDLIS APP or Online!

  • Deliver Instant Gratification & Updates for Customer Purchases and Balance Increases
  • CARDLIS offers “COMMUNITY CASH” Incentives to give Consumers a Cash Back reward for Shopping Local!
    • Reward Loyal Customers and Cardlis Rewards Local Shoppers with Cash Discounts on Local Gift Cards.
  • Create Point Programs, Punch/Unit style rewards, Gift Cards or Pre-Paid programs!
  • Push Notifications offering In-Store Events and Deals to Current Customers
  • In-APP Promotions
  • Full Customer Demographic information. Automatically Updated when Customers Update their Profile!
  • POINT OF SALE INTEGRATIONS (POS) – Customers Securely Join Loyalty programs on their own time, POS Accounts are Automatically Created and Updated; Eliminating Missing or Incorrect Customers and Values
  • Manage Customer Accounts, Points & Transactions from Any iOS or Android Smartphone/Tablet
  • Print Secured/Coded Certificates. Activate Gift Cards or Enroll Loyalty Customers that may not have access to Technology.  CARDLIS saves Small Businesses Time/Money on Promotional coupons and Gift Certificates!

CARDLIS – REWARDS FOR LOCALS, BY LOCALS!

* Stats provided by First Data & Stats Canada

 

Customer Rewards That Follow Your Business!

FARMERS MARKETS, TRADE FAIRS & RODEO WEEKENDS

IT REALLY IS THE BEST TIME OF THE YEAR!

Fresh Produce, Fresh Baking, True Artisan Masterpieces…

AND A GREAT TIME TO MAKE LASTING LOCAL CONNECTIONS BEYOND THE MARKET!

Now that summer is here, its time to start planning the sale of your seasonal products in local markets and for most Artisans and Farmers you have 4-5 months to make a majority of your years revenue.  Events are typically well attended, loud and rather short due to the extensive labor requirements and time needed to travel, setup and take down product displays.  After all the work is done, do you know “who & how” many customers actually support you week in and week out?  Have you considered or do you have your own marketing arrangements or a Storefront in another location….  The fact is most vendors do not have the time or energy to plan marketing or loyalty strategies around seasonal events; but who can blame them? Programs can be expensive to maintain and audit, while many low cost options leave vendors exposed to unsecured certificates & more paperwork…

Consider Cardlis
Rewards For Locals, By Locals!

Cardlis gives any Local Business 100% control of Loyalty or Gift Programs in an Easy To Use Platform.  Loyal Customers can Increase profit by 95% and Gift Cards Increase Revenue by Over 35% on Average!  Join a Growing Network of Local Shoppers & Businesses Creating Rewards For Locals, By Locals!

-Controlled by ANY iOS or Android Tablet or Smart Phone

-Securely Design Programs in 10 minutes, No more time required!
– Points for Dollars Spent
– Punch Style Cards
– Prepaid item Cards
– Gift Cards

– Your Business, Your Program! Customer Retention and Acquisition is Unique to your Business and Cardlis programs make sure that your customers return to you; Regardless of your location!

– Cardlis also Matches Points your Business Gives as “Extra Cash” a customer can spend in the Cardlis Network on Gift Cards!  Cardlis believes in Promoting Extra Revenue and increasing Cash Flow Opportunities with our Partner Merchants!
Did you know? Cardlis offers customers a discount on Gift Cards when they use Cardlis Cash! These discounts are additional rewards for shopping local and a push to keep customers coming back.  It is a great opportunity for your business to access Cash without selling a product & when a customer redeems a card you have huge opportunities to add more then 35% more revenue! It is an immense “win win” for Businesses and Customers alike!

-All Digital cards can be accessed from the Cardlis APP by Customers
OR
-Print Cards for Promotional Giveaways + Pre Print Cards (Gift Card or Loyalty Card) to Activate when you make an “In-Person” sale with Awesome Local shoppers.  Every Card is Unique to dramatically increase security while you can view every transaction in your Online Platform!

-Gather Demographic Information about your customers, Send Notifications & Stay in Contact Year Round!

– No additional costs for multiple stores/locations! Take loyal customers with you Wherever You Go!

-Use Cardlis to Manage/Track Sales Value and Taxes (No inventory)
Use Moneris PinPad to accept Tap, Insert or Swipe Debit and Credit Cards

First 100 Customers are Free!
Monthly subscriptions (based on customers only) are $20/month thereafter!

STAND OUT ABOVE THE NOISE AND HUSTLE OF YOUR MARKET DAY! LET CARDLIS HELP PROMOTE LOCAL SHOPPING & GUIDE CUSTOMERS TO YOUR LOCATION NO MATTER WHERE YOU ARE!

Mocha Cabana Launches on Cardlis!

Cardlis is Proud to Welcome Mocha Cabana!

Mocha Cabana Bistro is situated in the heart of downtown Lethbridge. Mocha is Lethbridge’s original farm to table restaurant with a commitment to all things fresh & local. Mocha is the place to go to enjoy all the tastes of Southern Alberta making it a truly homegrown favourite!

Mocha Cabana not only boasts being located in the Historic Bell Welding Building constructed in 1930, but it has an Atmosphere and Patio “Second to None” in Downtown Lethbridge.  You owe it to yourself to get down to Mocha Cabana and Enjoy some of the Best that Local Has To Offer!

“Local Is What We Are All About”

Our Mission is to nourish and sustain our community.
We do this by partnering with independent farmers, producers, and businesses in and around our community.

JOINING THE CABANA POINTS PROGRAM IS EASY!

If You are already a Cardlis User, You know what to do!  Select Cabana Points and “JOIN”!

New Program users can easily DOWNLOAD the Cardlis App from iTunes or Google Play
– Register as a New User, Verify your Email and Phone Number
– Find “Loyalty Cards” from your Menu and find the Shiny New Cabana Points Card! 

Voila! You are on your way to Amazing Local Food from Local Producers in an Environment that makes you feel Right at Home.

OF COURSE YOU ALSO EARN CARDLIS CASH WITH EVERY CANABA POINT EARNED!

317 4 Street South, Lethbridge

 

MYTHS OF CUSTOMER LOYALTY & RETENTION

5 MYTHS OF CUSTOMER RETENTION PROGRAMS THAT ARE HURTING YOUR BUSINESS.

FAILURE IS NOT THE CUSTOMERS FAULT, WITHOUT INVESTMENT YOU WILL NEVER SEE RETURNS.

Your business needs a loyalty program, and its not because you need an added novelty to keep customers coming back; You need a retention program that pays dividends in customer information, customer interaction, management and yes…. Revenue!

But have you considered that the rules of customer engagement have changed in recent years with the introduction of technology and the “I Want Everything For Nothing” millennial mindset that is adopted by All Age Groups & Demographics when shopping?  This Article reflects the 5 most common MYTHS of Customer Loyalty programs and will guide you to success.

#1 – Customers Only Value Discounts – NOPE!

Saving money is a priority for most customers.  I don’t remember the last time a conversation around shopping did not involve a savings or something amazing during the days experience.  Rewards programs are super appealing to most customers and it’s not hard to see why so many customer retention programs simply offer transactional discounts.  Rewards like dollars off, percentage off, free items or even free shipping on larger items can have a significant impact on whether a customer chooses to complete a purchase at your store or not.

Extending Value with Diversified Rewards

DON’T BE FOOLED! As more and more businesses offer discounts, look for something that can give your business an edge BUT do not underestimate the power of promoting your local support and networking opportunities that major stores cannot offer.

For every customer hoping to save a few dollars on their next transaction there is an equal number looking for new and exciting ways to engage with your brand & the local network you support!  These customers want to build a genuine relationship with your store and community, the foundation of which is true customer loyalty.  After all, loyalty is an emotion – not something that can be bought – and is influenced by a complete customer experience – Have you Considered that a Local Network could start an Experience for you?

#2 – Program Breakage is Saving Money – NOT EVEN CLOSE!

As a business owner, it’s always nice to save money.  Between advertising, overhead & wage inflation it can feel like you’re constantly spending more than you’d like, making a high rewards program breakage rate so appealing.  BUT FIRST; What the heck is Breakage? Breakage is offering Punch Cards in hopes they get lost, Breakage is offering Points with unreasonable expectations, Breakage is just how it sounds…. Breaking the hearts and motivation of a customer coming to your store, you may as well have a “Just Kidding” sign on the exit.

As a number, Breakage is the percentage of Points Not Spent over Points Issued (Consider a similar theory of unused Gift Card Value). Simply Put – The amount of Points/Value that is not being spent!

customer retention program myth breakage calc

At a glance, a high breakage rate looks like great news – if customers aren’t redeeming their points, it means less financial liability for you!  However, what looks good on paper is extremely bad for the health of your program.

When it comes to customer engagement, a high breakage rate means that customers aren’t motivated to spend the rewards they’ve earned as a member of your program.  This in turn means they’re unmotivated to earn more points in the future, which is very bad for your store’s bottom line.  With customers disinterested in both earning and spending reward points, your store is left open to the Competition, putting your Customer Retention hopes on the ropes. Truth is, lost cards and high breakage drops customer Engagement by over 67% while Doubling customer turnover…

Repairing Your Program’s Breakage by Engaging Customers

Customers are only going to redeem rewards if they believe their points are valuable.  Having a large number of points means nothing unless the customer understands what they have to gain, and proper program education and promotion is a huge part of that.  Make sure your customers understand the mechanics of how to earn and spend rewards & Educating your staff so they buy into the program goals.  If its not important to you, it will not be important to your customers.

Send your Customers updates, letting them know they have a “value” residing in your store and pair it with a Sale. For many shoppers, seeing is believing, and these small nudges could be the difference between them actively engaging or passively ignoring your program.

#3 – Once a Customer is Satisfied, They’re Yours Forever. – IF ONLY….

I don’t know about you, but I don’t think I’ve ever met a single person who has never changed their mind.  Whether it’s regarding the food they like to eat or the type of music they listen to, customers are bound to change their minds, and this “evolution of taste” can have a profound impact on your business.

As your customers’ behaviors and purchase motivations change, they’ll begin to reassess whether your brand is actually the best-suited to meet their needs.  This means it’s unlikely that none of them will start looking at your competitors, especially when a competitor includes giant retailers that offer everything in one location.  The prevalence of social media advertising only makes this more probable, as crowded news-feeds make it almost impossible for customers to ignore competitive advertising.

With a new reality on the horizon, pick a program that give your brand an advantage worth more then the discount in store.  Networking and offering bonuses in local/neighboring stores allows you to become a force to be reckoned with!

 Customer Satisfaction with Your Rewards Program

Although your program had enough appeal to entice shoppers to try your brand, assuming it will continue to keep them satisfied on its own is foolish.  The best way to keep them happy is to monitor, reassess, and update your program to improve your overall customer experience.

customer retention programs myth preserver satisfaction

This can take any number of forms, such as revamping your email marketing strategy, reorganizing your program’s structure, or improving your explainer page.  No matter how you choose to do it, actively investing in your rewards program will improve your customer experience and keep shoppers interested, keeping their eyes on your brand.

 

#4 – Constantly Reward your Customers – PAUSE FOR A MOMENT!

I’m not the only one that Remembers Oprah.  It was rare that the audience didn’t get a prize like a vacation, cash or car!  What if you saved money for a trip to see her show, bought tickets and ….. Nothing was given away, not even a CD.  Needless to say, you’d be pretty disappointed, and might actually tell others not to watch the show as a result of your horrible experience.

With the possibility of this bad press on the horizon, you might be tempted to run a customer retention program that makes it extremely easy for shoppers to earn rewards.  After all, more is more, and what customer has ever complained about receiving more?

The problem with this line of thinking, however, is that it grooms unprofitable customer behavior.  You are not in the business of giving money away; so be careful that your program is not to expensive to run. DO THE MATH! If your Margins are 5% don’t give away 5% to make customers happy.

Offer Less, Expect More

Most people are enrolled in 12 Loyalty Programs, so it’s important to remember that your customers understand how these systems work.  In fact, most of your customers likely expect to have to earn their rewards so don’t give that fact away!

You started a rewards program to thank your best customers for consistently choosing you over your competitors.  By making purchases with your store and sharing their experiences with their friends, they are completing profitable actions that benefit your store in both the long- and short-run.  These are the actions that allow you to define them as “best”.

In the End, your programs rewards are intended to complement and encourage visit often, spend more habits; But don’t tighten the noose to hard where a customer feels they can not meet the point redemption limits. Consider having a Point Program that allows customers to spend when they like giving them value with every visit & Offering another level of value when reached they can take Multiple $$$ off of purchases that generate revenue!  Consider Cardlis as an example; Cardlis builds a network for small business that allows the business to manage their own program, points and advertising to harness their competitive edge.  Uniquely Cardlis also matches small business points with Cardlis Cash to be used towards discount gift cards (at no expense to the business) essentially giving customers 2X the points everyday!

 

# 5 – If It Ain’t Broke, Don’t Fix It – THAT MY FRIENDS IS CALLED COMPLACENCY!

Launching a rewards program can be a lot of work.  However, while taking a step back after starting yours isn’t an issue, getting complacent is.  Loyalty Programs were never meant to be a build and forget method of retaining or increasing a customer base.

This means that letting your program stay stagnant simply isn’t going to cut it, and for good reason!  Just because something worked in the past doesn’t mean it’s the best solution, and choosing to ignore the changes around you isn’t going to solve it.  Change does not need to be drastic or time consuming, Offer short term points increases or emails to customers that maybe have not been to visit in a while.

MOST IMPORTANTLY, LISTEN TO FEEDBACK. AFTER ALL THE WORK YOU PUT INTO YOUR BUSINESS, YOU OWE IT TO YOURSELF TO MAKE NOTE OF THE CRITICISMS AND POSITIVE REVIEWS TO KNOW THE DIRECTION YOUR CUSTOMERS ARE HEADING!

 

Cardlis – For Locals, By Locals