Stop Giving “Punches”, Increase Revenue & Customer Engagement in Your Small Business!
Remember the punchcard? I don’t think anyone does not know what a punch or stamp card is… After all they have been used in Return Customer Marketing since the late 18th Century, meaning this consumer rewards concept is 150+ years old! Fact is; 72% of Consumers in the 21st Century admit they have a few of them tucked away in a forgotten jacket pocket or a dusty corner of a desk drawer — those never-redeemed relics from a clothing store, bakery, liquor store, long-closed sub shop or coffee house down the road from the office.
Why Didn’t They Work & Why Are They Lost In The Shuffle?
- Well, first and foremost, they are analog (which is to say, they are made of paper, plastic or laminated cards).
- Even more important, they aren’t intelligent. They offer the promise of reward to the customer without returning any intelligence back to the owner of the cafe, let alone the customer service staff at the headquarters of a national chain of restaurants.
- Its simplicity is its downfall—you don’t collect any information about customers, or about complimentary purchases, barring any further marketing efforts based on what you learn.
- Many Consumers feel its polite to take a card at the register; After all, the business owner is most likely taking your payment.
- It relies on customers to bring a physical thing with them to the store—sometimes that’s a lot of responsibility for customers.
- With ultimate frustration of never redeeming a product; Customers move on and take the Effort, Cost of Implementation and Potential increased revenue of the program with them.
- FRAUD & THEFT
- This is not the Consumer’s problem BUT it is a Huge Detriment to small business.
- BOTH IMAGES IN THE TITLE ARE COUNTERFEIT – Both have a hand written management number on the back & Both are audited by the business owner at months end…
- The Simplicity of the programs have now cost these businesses Hundreds (maybe thousands.. who really knows?) of dollars in lost revenue and time to try stop the recurring issue.
Times Have Changed – Canadian/North American Consumer Stats Prove it!*
- 85% of Customers join a Punch Card “under pressure” – 18% Actually Use the Card.
- 82.4% of Customers will shop at a store because they offer “Usable or Accessible” reward Programs
- 71% of Customers are more likely to join a Loyalty Program if it is Offered in an APP
- 92.3% of Customers will Shop in Locations that offer rewards to Shop Locally
- Points & Cash Back Rewards are 8x Likelier to be used then a Punch Card!
- SUCCESSFUL LOYALTY PROGRAMS CAN INCREASE PROFIT BY 95%, RETURN CUSTOMERS ARE 9x CHEAPER TO KEEP AND THEY SPEND AN AVERAGE OF 400% MORE ON EVERY SALE!
21st Century Point Of Sale Programs
Lucky for Small Business in the 21st Century, There is a large Assortment of Point of Sale Systems that allow for an electronic customer database and most often Point Rewards for Dollars Spent! If you have a Computer, Time and Patience to manually create Customer Loyalty Accounts while accepting numerous errors resulting from manual input OR WORSE; customers that provide False/Outdated information causing extensive and frustrating customer lookup at your till… DO YOUR CUSTOMERS ACTUALLY KNOW THE BENEFIT OR VALUE ACCUMULATED FOR SHOPPING IN YOUR STORE?
Even with updates in Retail and Restaurant Point of Sale Systems (POS); How do you Compete with the Large Box Stores that are Amalgamating and Partnering with each-other to further Monopolize their Market Share? How does your Small business offer Digital Loyalty & Gift Card Programs With Or Without a POS that also includes shopping incentives and Cash Back in a Large National Chain Network?
REWARDS FOR LOCALS, BY LOCALS
CARDLIS empowers Any Small Business with 21st Century Digital Loyalty & Gift Card Programs that are Securely accessed by Any Customer using the CARDLIS APP or Online!
- Deliver Instant Gratification & Updates for Customer Purchases and Balance Increases
- CARDLIS offers “COMMUNITY CASH” Incentives to give Consumers a Cash Back reward for Shopping Local!
- Reward Loyal Customers and Cardlis Rewards Local Shoppers with Cash Discounts on Local Gift Cards.
- Create Point Programs, Punch/Unit style rewards, Gift Cards or Pre-Paid programs!
- Push Notifications offering In-Store Events and Deals to Current Customers
- In-APP Promotions
- Full Customer Demographic information. Automatically Updated when Customers Update their Profile!
- POINT OF SALE INTEGRATIONS (POS) – Customers Securely Join Loyalty programs on their own time, POS Accounts are Automatically Created and Updated; Eliminating Missing or Incorrect Customers and Values
- Manage Customer Accounts, Points & Transactions from Any iOS or Android Smartphone/Tablet
- Print Secured/Coded Certificates. Activate Gift Cards or Enroll Loyalty Customers that may not have access to Technology. CARDLIS saves Small Businesses Time/Money on Promotional coupons and Gift Certificates!
CARDLIS – REWARDS FOR LOCALS, BY LOCALS!
* Stats provided by First Data & Stats Canada