Shop, Eat & Enjoy Local!

Shop, Eat & Enjoy Local!

It’s a New School Year, a Fresh Start for Local Businesses after Summer Vacation & the Gateway into the Holiday Season! With a “New Year” comes a great opportunity to be part of the Winning-est Consumer Model

THINK SMALL, SHOP LOCAL!

When you shop at independent or local-to-you businesses, more money is kept within your community because local businesses often use or buy from local service providers, farms, and companies. Buying locally helps grow other businesses as well as your region’s tax base. Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!

“Shop Local!” is a cry heard from Green-Minded/Local Ambassadors & Business Owners during all seasons, and as holiday gifting and school shopping approaches, the exclamations seem to get louder.

But what does “shop local” mean, exactly and what benefits are there for you when there may be cheaper options?

Shop Small | Think INDEPENDENT businesses here. Boutique or consignment clothing stores, toy stores, gift shops, hardware stores, salons/spas, restaurants, and sports equipment stores are just a few examples of owner-run businesses where you can find great gifts.  And you may be surprised how competitively priced a “well made or well produced” product is!

Maybe you don’t live in a metro area with many options, in which case, local craft fairs and Etsy are perfect places to look for something special by local artisans!  Ask your local stores if they have any incentives or network programs with other local stores to promote local shopping.  It could be a Chamber of Commerce punch card or local programs like Cardlis Rewards!

Did You Know? Independent businesses provide over 90% of the jobs in your community & as a result offer 300% higher economic returns to your community!

Eat Locally | Don’t underestimate the amount of dollars spent on food, beverages, and restaurant visits during the fall. Those dollars can be viewed as an investment in your community! Investigate local butchers, shop your farmer’s market, check for LOCAL signs in larger grocery stores, support small wine and liquor stores, and frequent independent restaurants. An impressive 65.4% returns to your community when you eat at a local restaurant versus a chain.

Spend Locally | Where do your dollars go when you spend them? According to the North American Independent Business Alliance (AIBA), there is something called the “Multiplier Effect” that doesn’t get mentioned enough in the Shop Local movement. “The multiplier effect is the boost to your local economy that results from locally-owned independent businesses, owners, and employees spending business revenue within the region.” In a number of studies illustrated on AIBA’s site, a proven 48% return to the community occurs when you spend locally, versus a 13.6% return when shopping chain retail.

You’ll also enjoy a higher quality product in most cases when supporting your local small businesses. Products from overseas are often cheap for a reason; they skimp on quality and often humane working conditions.

Enjoy Locally | Think like a tourist. If you were vacationing in your town, what would you seek out? Check with your Chamber of Commerce for back to school or holiday activities, consult school and community calendars, and read up on events hosted by local clubs, the library, or civic organizations. Locally owned businesses pick the items and products they sell based on what they know you like and want.  Local businesses carry a wider array of unique products because they buy for their own individual markets.

Keeping these basics in mind during the holidays will guarantee you’re doing your part to support your community, and that you’ll see the benefits of that support in the coming year!

 

Cardlis Rewards is a “Shop Local” program created For Locals, By Locals!  Earn Points for Free Merchandise & Discounts.  Cardlis also rewards you with every local purchase made by giving BONUS Community Cash that is used on local Gift Cards!

NOW AVAILABLE IN 8 CITIES & TOWNS IN SOUTHERN ALBERTA!

Join a Shop Local Network Today!

GET THE FREE APP NOW!

 

 

Land O Lakes Golf

Welcome

Land-O-Lakes Golf & Country Club!

Cardlis is proud to introduce Land-O-Lakes Golf & Country Club in Coaldale!


As a Special Thank You to all of their Members and Customers; Land-O-Lakes has Launched “Land-O-Rewards” on Cardlis! Earn points for Gift Cards with ANY Pro-Shop purchase, including Green Fees!


If you are seeking a course away from the noise and hubbub of city life, Land-O-Lakes is perfect for you. Located in Coaldale, Alberta, Canada, it is centrally located for easy access. The course winds itself across prairie and farm land with ample opportunities to challenge your golfing – water, trees, bunkers, large rolling greens, tight fairways… need we say more!

Land-O-Lakes is a semi-private facility and welcomes out-of-town visitors. We have a fully contained and licensed restaurant, a pro shop with an excellent selection of equipment and clothing and Coaldale offers accommodation and entertainment facilities.

Together with Land-O-Rewards and Community Cash, Local customers will earn over 6% in daily rewards!

If you are a current Cardlis user, Simply search for Land O Rewards
OR
Download the Cardlis APP Today from the App Store
and Join the Community!

CARDLIS – REWARDS FOR LOCALS, BY LOCALS

Give A Little, Gain A Lot & Grow Your Business!

Customer/Business Relationships Are More Then A Friendly Smile.

At a new launch in a very proud family owned cafe today, a customer/local business owner came in and said “I WOULD NEVER HAVE A “SHOP LOCAL” or “CUSTOMER REWARD” PROGRAM… IT SHOWS WEAKNESS IN YOUR BUSINESS. I DON’T WANT CUSTOMERS THAT I NEED TO INVEST IN… MY CUSTOMERS SUPPORT ME; NOT THE OTHER WAY AROUND.”

YIKES! 

Not only has this person just caused a very negative scene, but she made it very clear that Local Support is Expected without any thought of giving thanks to her supporters…

The marketplace is changing and being Local is not what it used to mean.  A higher percentage of shoppers are following a trend of purchasing online at prices that continually seem to sink in a cutthroat game of “Who shows up on Google Search First”. Online shopping takes little effort by customers and purchases are showing up at your doorstep within days….

HOW CAN A LOCAL SHOP, WITH A REAL DOOR & REAL SERVICE COMPETE?

That “Real Door” has way more value then you think and businesses need to grasp a “Give A Little to Gain A Lot” focus on Marketing!  When someone comes into your store there is HUGE OPPORTUNITY for you and your employees to illustrate a personable side to your business, build & react to the emotions your customers are displaying while also using your “retail space” to up-sell another product that was never on the customers radar.  Having real people in your store means a higher percentage of happy customers the first time; without having to wait for shipment to decide if the color or sizing is correct.

Besides, you are paying wages to staff and rent to have a storefront; why not make the most use of its massive opportunity!  This realization has led the largest businesses in the market to spend a large amount of time, effort and money into a physical sale while driving customers into the store; And most recently, there has been a shift to monopolizing/combining rewards with other peer businesses to capitalize on Customer Reach.

CONSIDER A COUPLE VALUE POINTS

1 ) What is your Current Margin Target; Do your customers make multiple purchases?

If you have 1000 sales at $10 each with a 10% profit margin, you would expect to make $1000.

WHAT IF YOU GAVE 2.5% GROSS SALE VALUE AWAY AS DISCOUNTS FOR A CUSTOMER TO COME BACK A SECOND TIME AND ONLY HALF THE CUSTOMERS CAME BACK FOR A SECOND PURCHASE?

1000 sales at $10 Each     $1,000
$10,000 * 2.5%              –       250
500 sales at $10 Each    +      500
                                         $ 1,250

By giving away 2.5% you actually increase your profit by $250 in a year! Did you know that Customers actually shop in stores 4X more if the store has a rewards program.  SO THIS BUSINESS COULD ACTUALLY EXPECT TO ALMOST DOUBLE PROFIT BY GIVING AWAY 2.5%!

2 )  How do you Fit in Among your Business Peers & How can you Leverage a Neighboring Customer Base?

Don’t be naive.  It does not matter how great any one business is, it will never have exclusive access to customers.  Price is the #1 driver for customer purchases among similar products & this is very necessary for a healthy marketplace…. So how can you keep customers coming back during a competitors sale?  Let’s consider a recent move by Canadian Tire.  The Canadian Home Supply Giant recently announced its “Triangle Rewards” program that is available at numerous locations outside Canadian Tire, and some of these locations also sell products that directly compete. WHY YOU ASK?
CUSTOMER SHARING!  Even the biggest retail locations feel the effect of customers “Jumping Ship” for other low prices.  If they offer rewards that “cross parking lots”; they can generate more profit opportunity and stop slashing prices!

If a Customer is Loyal to the competition but has the opportunity to earn Points/Value in your store; they will make a trip your way.  Add that to the fact that your business is Locally owned & you have a winning combination for success against the largest of national stores with a Locals Touch!

 

Moral of the Story: CUSTOMER REWARDS WORK FOR ANY SIZE OR CLASS OF BUSINESS.

Today’s customers value a relationship that mutually gives and takes.  Don’t un-intentionally (in-advertently) turn clients away by feeling that your business and its status has something to prove.  After all, World class Franchises like Starbucks who thrived on the exclusivity and elite pricing for coffee have now introduced loyalty programs to help motivate the new aged customer… There is no “one size fits all” solution to any consumer rewards program BUT not showing your thanks and failing to target groups of shoppers that support you the most is a dangerous line to walk in a world of “Super Sales” that may be taking place half way around the country!

Local Reinvestment Incentives, Demographics, Promotions, Networking!

Small Business; Digital Loyalty and Gift programs For Locals, By Locals!

Customer Loyalty; Stop Giving “Punches”, Increase Revenue & Engagement!

Customer Loyalty;
Stop Giving “Punches”, Increase Revenue & Customer Engagement in Your Small Business!

 

  

Remember the punchcard?  I don’t think anyone does not know what a punch or stamp card is…  After all they have been used in Return Customer Marketing since the late 18th Century, meaning this consumer rewards concept is 150+ years old! Fact is; 72% of Consumers in the 21st Century admit they have a few of them tucked away in a forgotten jacket pocket or a dusty corner of a desk drawer — those never-redeemed relics from a clothing store, bakery, liquor store, long-closed sub shop or coffee house down the road from the office.

Why Didn’t They Work & Why Are They Lost In The Shuffle?

  • Well, first and foremost, they are analog (which is to say, they are made of paper, plastic or laminated cards).
  • Even more important, they aren’t intelligent. They offer the promise of reward to the customer without returning any intelligence back to the owner of the cafe, let alone the customer service staff at the headquarters of a national chain of restaurants.
    • Its simplicity is its downfall—you don’t collect any information about customers, or about complimentary purchases, barring any further marketing efforts based on what you learn.
  • Many Consumers feel its polite to take a card at the register; After all, the business owner is most likely taking your payment.
    • It relies on customers to bring a physical thing with them to the store—sometimes that’s a lot of responsibility for customers.
    • With ultimate frustration of never redeeming a product; Customers move on and take the Effort, Cost of Implementation and Potential increased revenue of the program with them.
  • FRAUD & THEFT
    • This is not the Consumer’s problem BUT it is a Huge Detriment to small business.
    • BOTH IMAGES IN THE TITLE ARE COUNTERFEIT – Both have a hand written management number on the back & Both are audited by the business owner at months end…
      • The Simplicity of the programs have now cost these businesses Hundreds (maybe thousands..  who really knows?) of dollars in lost revenue and time to try stop the recurring issue.

Times Have Changed – Canadian/North American Consumer Stats Prove it!*

  • 85% of Customers join a Punch Card “under pressure” – 18% Actually Use the Card.
  • 82.4% of Customers will shop at a store because they offer “Usable or Accessible” reward Programs
  • 71% of Customers are more likely to join a Loyalty Program if it is Offered in an APP
  • 92.3% of Customers will Shop in Locations that offer rewards to Shop Locally
  • Points & Cash Back Rewards are 8x Likelier to be used then a Punch Card!
  • SUCCESSFUL LOYALTY PROGRAMS CAN INCREASE PROFIT BY 95%, RETURN CUSTOMERS ARE 9x CHEAPER TO KEEP AND THEY SPEND AN AVERAGE OF 400% MORE ON EVERY SALE!

21st Century Point Of Sale Programs

Lucky for Small Business in the 21st Century, There is a large Assortment of Point of Sale Systems that allow for an electronic customer database and most often Point Rewards for Dollars Spent!  If you have a Computer, Time and Patience to manually create Customer Loyalty Accounts while accepting numerous errors resulting from manual input OR WORSE; customers that provide False/Outdated information causing extensive and frustrating customer lookup at your till…  DO YOUR CUSTOMERS ACTUALLY KNOW THE BENEFIT OR VALUE ACCUMULATED FOR SHOPPING IN YOUR STORE?

Even with updates in Retail and Restaurant Point of Sale Systems (POS); How do you Compete with the Large Box Stores that are Amalgamating and Partnering with each-other to further Monopolize their Market Share? How does your Small business offer Digital Loyalty & Gift Card Programs With Or Without a POS that also includes shopping incentives and Cash Back in a Large National Chain Network?


CARDLIS MOBILE REWARDS

REWARDS FOR LOCALS, BY LOCALS

CARDLIS empowers Any Small Business with 21st Century Digital Loyalty & Gift Card Programs that are Securely accessed by Any Customer using the CARDLIS APP or Online!

  • Deliver Instant Gratification & Updates for Customer Purchases and Balance Increases
  • CARDLIS offers “COMMUNITY CASH” Incentives to give Consumers a Cash Back reward for Shopping Local!
    • Reward Loyal Customers and Cardlis Rewards Local Shoppers with Cash Discounts on Local Gift Cards.
  • Create Point Programs, Punch/Unit style rewards, Gift Cards or Pre-Paid programs!
  • Push Notifications offering In-Store Events and Deals to Current Customers
  • In-APP Promotions
  • Full Customer Demographic information. Automatically Updated when Customers Update their Profile!
  • POINT OF SALE INTEGRATIONS (POS) – Customers Securely Join Loyalty programs on their own time, POS Accounts are Automatically Created and Updated; Eliminating Missing or Incorrect Customers and Values
  • Manage Customer Accounts, Points & Transactions from Any iOS or Android Smartphone/Tablet
  • Print Secured/Coded Certificates. Activate Gift Cards or Enroll Loyalty Customers that may not have access to Technology.  CARDLIS saves Small Businesses Time/Money on Promotional coupons and Gift Certificates!

CARDLIS – REWARDS FOR LOCALS, BY LOCALS!

* Stats provided by First Data & Stats Canada

 

T.E.K Rewards are on Cardlis!

Cardlis Welcomes

THUNDERS EXPLOSIVE KINETICS!
(T.E.K)

Ready for the next level!

T.E.K is an exceptional Strength & Conditioning center that prides itself on Small Intimate Classes allowing them to focus all of their attention on providing clients with the very best instruction during training.  Local Owners/Trainers Kalib & Jade Recognize and Nurture the commitment’s and goals of Every Client while acknowledging the efforts required to begin these first steps in your journey to a happier, healthier life!

In Addition to offering Stand Out & Affordable classes to anyone new to fitness or professional athletes; T.E.K is Launching Loyalty Incentives to help you Reach your Goals!  Earn Points for Every Class Attended and Redeem as Cash Discounts for Pro-Shop items like Apparel or Supplements!

Don’t forget that every point given by T.E.K is also added to your Community Cash balance for Cardlis Gift Cards!

If you are a current Cardlis user, Simply search for T.E.K Rewards
OR
Download the Cardlis APP Today from the App Store
and Join the Community! 

CARDLIS – REWARDS FOR LOCALS, BY LOCALS

1637 29 Street North

Lethbridge, AB T14 5K4

Providing clients with guidance and knowledge, to achieve their goals in training and in life!!

Cardlis Welcomes Linden + Oak!

LINDEN + OAK

“A LOVE AFFAIR WITH GREAT COFFEE AND ARTISAN SANDWICHES”

 

Linden + Oak  Opened its doors to High River Alberta in January, 2018 and Founders Dani & Matt Groeneveld have Cultivated their Love Affair With Great Coffee and Artisan Sandwiches in the Charles Clarke Memorial Center.

The Passion for community is felt the moment you walk in the door and the there is a “Latte” proof in the customer following, demand for Comforting Breakfast, Artisan Sandwiches and of Course a perfect Selection of Coffee and Latte’s!

“We have spent years traveling to discover the greatest coffee recipes North America has to offer and are happy to finally have an opportunity to cultivate our own coffee here in High River!”

Cardlis is Proud to partner with Linden + Oak to Offer Loyal Customers up to 10% Cash Back in Loyalty rewards and Community Cash that can be used towards Linden + Oak Gift Cards!

    

If you are a current Cardlis user, Simply search for Linden and Oak in Loyalty Cards
OR
Download the Cardlis APP Today and Join the Community!

CARDLIS – FOR LOCALS, BY LOCALS

New Year, New Opportunities for Small Business with Cardlis!

 

New Year, New Opportunities for Small Business with Cardlis!

It is already 3 weeks into January and I bet you cannot believe how well your New Year’s Resolution is going!  Did you make plans or have an outlook you envision for your business?  If you did, I am going to bet it revolves around Increased Revenue and increasing your Loyal Customer base…… Maybe taking a little more time for yourself …….  Hows that going?

Let Cardlis Help!

Cardlis offers more then New Years Resolution; We offer a Promise to help small business’s increase a customer loyalty base, increase revenue and to expand your local presence by offering Super Easy and Extremely Affordable Digital Gift & Loyalty Programs that keep you in the hands of your customers!

Current Cardlis Merchants have enjoyed creating their own Loyalty & Gift Programs they believe suited their customers while participating in some of the Local Cardlis Community Successes and Community Cash:

Cardlis Number in Southern Alberta Partners in the FIRST 3 WEEKS OF JANUARY:

  • Over 108,000 Points already issued to Local Customers!
    • ~ $14,400 spent in Local Cardlis Stores
    • ~ $500 in Rewards earned by Local Customers for Supporting Cardlis Community Stores
    • Community Cash Earned can generate an Extra $675+  in Revenue when it is spent on Gift Cards in the Cardlis Community!
($ values calculated on average points issued/dollar spent and redemption ratios in current stores)

If you own a Business; Contact Cardlis today and see how easy it is to offer customers Loyalty and Gift programs that increases customer retention, drives customer satisfaction and helps your brand stay in the minds of your customers!

  • View customer demographics, build ad-hock reports with our evolving query capabilities.
  • Free yourself/staff of manual account creations that can be littered with errors and an auditing nightmare
  • Loyalty and Gift Cards are 100% Digital BUT of course a PDF certificate can be printed if desired
  • Programs are completely managed by any iOS or Android Smart Phone/Tablet
  • Cardlis can Integrate with your current POS.
    • Already Available on GEM Computer Systems (Lethbridge, Alberta)
    • Cardlis is planning to be available on Shopify & Barnet POS (Surrey B.C Point of Sale Software) in February
  • Cardlis Listens! If we are missing something that will benefit Your Business & the Cardlis Community; we will work closely with your Small Business Program the best it can be!

Cardlis Applications: Loyalty & Gift Programs For Locals, By Locals!

Local Shopping Starts With Your Business!

SHOPPING LOCAL STARTS WITH YOUR BUSINESS!

COMMUNITY GROWTH DEPENDS ON LOCAL SHOPPERS.

 The Christmas shopping season is here, and this year (like every year) you have the store furnace turned up; anxiously waiting for the front doors to swing open and stay open as the next shopper gazes on your awesome inventory! The sad truth is as the hours pass you start to get a bit sweaty, and it’s not only from the heat. How are you going to pay that next heating bill?

What can you do to compete with the impossible pricing of a National Chain, and how can they afford to offer rewards up to 5% AND the prices are already discounted? Do your customers know how much chasing a discount at a retail chain directly affects your community?

WHAT ARE THE COSTS OF SHOPPING AT A NATIONAL CHAIN?

Here are a couple facts from North American studies* regarding the major differences on community economics when a National Chain is competing for business.

  1. Local Businesses Generate 70% more Economic Activity than a Box Retailer.
  2. 3.5 Times More Wealth is Generated for the Local Economy when Money is Spent in a Local Business
  3. Local Businesses Produce a NET ANNUAL RETURN of $326/ 1,000 sq ft of Retail Space in their Community.
    1. National Chains Generate a NET DEFICIT of $468 / 1,000 sq ft of Retail Space in the same Community.
  4. 98.2% of Employment is directly tied to Small/Local Business
  5. If Canadian Families spent $10/month in a Local Store rather then a National Chain, We would infuse an extra $1 Billion Dollars into the Local Economy!
* ( BDC Canada, Stats Canada, andersonvillestudy.com, huffingtonpost.com, entrepeneur.com)

HOW CAN LOCAL BUSINESSES COMPETE?

When Economies of Scale Don’t Favor Your Small Business, Use What the Chains Will Never Have; A Personable Relationship with Great Customer Service and a Welcome Mat that Truly makes Customers Feel At Home!
Then Play Ball by Offering Programs that Tug on the Heart Strings of Money Savvy Shoppers

 

DO YOU KNOW THE METRICS OF LOYALTY PROGRAMS FOR CUSTOMERS?

(The answer is below if you want to skip over what you’re missing!)

Lets do the Quick Math on the following 3 Major Facts and Assume an Average Purchase in Your Store is $25, Every Customer visits 4 times/year, and the Customer Visits your store Loyally for 10 years.

  1. Loyal Customers Visit 90% More Often and Spend 63% More/Visit
    • That means for Every 1 Visit From a NEW Customer, A Loyal Customer has spent $4.93 More (19.7% more per visit!). That alone warrants a great Loyalty Perk!
  2. It is 7x More Cost Effective to Keep a Current Customer than to Find New Ones (BDC Canada suggests Admin & Advertising costs average 6.3% of revenue)
    • That means for every $25 spent, a Current Loyal customer saves you $11.03 in Advertising for a New Customer.
    • The Customer Lifetime Value of a Customer for 10 years is $1000 ($25 * 4 visits/yr * 10 years). It would mean in 10 Years your Loyal Customer costs you 1.1% of net sales to acquire. Compare that to 44% if they only came once!
  3. Loyal Customers are 9 Times more Likely to Recommend your Store
    • This Calculation is EASY, a Happy Customer will Advertise for you! Even if the new customer only came once, your Loyalty program just saved you $11.03 in Advertising or 44% of the $25 purchase!

With The Math Complete: A Loyal Customer Starts by Spending 19.7% More & Saves you up to an Additional 44% of a Single Sale!  If you Reward Customers with a 3% Discount over 10 years, It will cost you $35.91 BUT YOU MAKE AN ADDITIONAL $197.20 ON SALES ALONE! THATS A 550% RETURN! Not to mention saving Hundreds on Advertising to get the same sale!

WHAT ABOUT THE ECONOMICS OF A GIFT CARD?

GIFT CARDS ARE A MUST HAVE FOR SMALL BUSINESS!

  1. Gift Cards = REVENUE EARNED WITHOUT BREAKING A SWEAT!
    • How many small business opportunities come your way that Pay Cash up front for your Business to Re-Invest without breaking a sweat? Gift Cards ensure the money goes back into your Business with no Physical Work required!
  2. Gift Cards Are Overspent By over 33% on Average!
    • Not only do Gift Cards offer Cash to re-invest, They can also earn a business over 33% more then Face Value when the Certificate is Realized!
    • Since new rules were launched in 2007 around gift card expiry dates; Breakage (card balance not used) has dropped to under 2%.  GET THOSE CARDS SPENT AND CUSTOMERS IN YOUR STORE!
  3. Over 50% of Gift Card recipients are New Customers!  Remember the Loyalty Calculations above?
    • These new customers are a Gift For Your Business, and a unique opportunity to show the personable side of shopping in your store!

TAKE LOCAL SHOPPING TO THE NEXT LEVEL!
Offer Loyalty Programs, Gift Cards & COMMUNITY CASH!

Great Businesses Reward Loyal Customers, Making Strong Communities That Are Supported By Local Shopping!

Community Cash takes Customer Loyalty One Step Farther. Now you can Safely Create, Offer, Manage and Engage Loyal Customers while Rewarding Shoppers that Support Local Stores!

Manage Any Program with an Android or iOS Tablet and Smartphone OR Integrate Cardlis directly into your Point of Sale!

  • Question – How do I Get Involved with Community Cash?
    • If you Offer a Loyalty Card on Cardlis then you are supporting Community Cash & Additional Incentives for Customers to Shop Local!
  • Setup a Gift Card for sale on Cardlis! Now Local shoppers can Spend Community Cash in Your Store!
  • Community Cash matches points from ANY point program 1:1 & rewards 20 points for a”unit” program.
  • Community Cash is automatically calculated for customers and shown as a $ value on the Customer Home Screen
  • $1.00 Cash Credit is given for every 1000 Points earned at Local Cardlis Stores
  • Gift Cards Purchased are paid by Customer & Cardlis.  Cardlis Cash balances used during a purchase are settled by Cardlis and deposited in Your Bank Account by Stripe Payments at the same time the Customer Purchase is Processed, meaning that it DOES NOT COST THE BUSINESS ANYTHING EXTRA!

VISIT CARDLIS TODAY!

HIGHLY EFFICIENT, SUPER AFFORDABLE, ALWAYS CONNECTED!

Local Business Stats and Figures discovered at:
* BDC Canada, Stats Canada, andersonvillestudy.com, huffingtonpost.com, entrepeneur.com)
CLV (Customer Lifetime Value) is a Calculation of NET PROFIT and not Sales.  The examples are theoretical for argument purposes and should be calculated on an individual basis.

66% of Stores with Suffering Sales don’t have a Digital Loyalty Program

As a Small Business owner, it is imperative to Retain the Customers you have as attracting new customers costs nearly SEVEN TIMES the amount it does to retain an existing one. In addition, your existing customers are FOURTEEN TIMES more likely to buy from you than a new customer.

Here are the facts for ALL Dimensions of Customer Retention:

  1. 86 percent of consumers say loyalty is primarily driven by likability and 83 percent of consumers say trust. (Rare)
  2. 47 percent of customers would take their business to a competitor within a day of experiencing poor customer service. (24/7)
  3. The estimated cost of customers switching stores in North America due to poor service is $1.6 trillion/Yr. (Accenture)
  4. 27 percent of small business owners estimate that 11-20 percent of first time customers don’t return to their business (Belly)
  5. 32 percent of executives say retaining existing customers is a priority (Forbes)
  6. A 5% Increase in Customer Loyalty is directly responsible for up to a 95% increase in profit (Forbes)
  7. 66 percent of companies that saw a decrease in Customer Loyalty & up to a 20% drop in Revenue over the past year DID NOT HAVE A MOBILE LOYALTY APP! (Apptentive)

Business is a numbers game. So how do you get and keep more customers at lower costs? The trick is to focus less on advertising and more on customer retention, leveraging your existing customers to bring in new ones. Offering Loyalty or Gift programs through Mobile apps can be one of the best investments you can make when it comes to customer loyalty and retention; After-all, consumers would rather shop at a personable location owned and operated by their neighbors! Just be sure to give them every reason possible to come back through your door….. Including offering FREE* programs that rival the big store capabilities like Cardlis!

Surveys show that 73 percent of satisfied customers will recommend your service to others, and positive testimonials from existing customers are far more likely to influence people than a brand’s own marketing messaging. In other words, your existing customers are a goldmine. They require less investment, they buy more, and they bring new customers with them. With a mobile app, you can even ask for reviews from customers and what is so great about this strategy is that customers who download your app will generally write a positive review and give great testimonials since they are loyal customers.


How You Should Be Using Apps to Build Customer Loyalty

Here are a few more mobile app tips for customer retention:

Use a Mobile App That Interacts with Other Local Shops

Mobile apps flood the market today and are developed for various functions, such as entertainment, food delivery, taxi service, photo editing, learning, language translation, communication, shopping, videos, games, music, news, weather, and a lot more. Its estimated that on average users only access 9 apps from every 60 they hold on their phone! So it is imperative that your small business uses a platform that is accessed multiple times when shopping, accessing balances or viewing  in other locations so you have a much higher chance of having your programs or promotions seen!

View demographic info that helps you refine your sales and marketing efforts. And most of all, use features like push notifications, mobile newsletters and loyalty programs to keep your customer base thriving.

Adapt or Die

Don’t sit on your data — adapt and evolve according to the trends you uncover. Do you know why Richard Branson, the billionaire owner of Virgin Atlantic Inc., lost to the venture capitalists in the Silicon Valley when he tried to go head-to-head with Uber? One simple reason: Uber was backed by an algorithm, by data. Analytics turned Google from good to great and Uber from an audacious venture to the peer-driven giant in transportation. The companies introduced their service, gathered the data, then used it to refine based on customers’ needs.

Long story short, don’t fall behind your competitors when it comes to your investments in new technology such as using a mobile app for your small business. Data shows that customers want to download and use mobile apps from their favorite small businesses. Don’t ignore the data that is right in front of you!

Focus on Customer Service

Ninety-seven percent of customers see customer service as the most important factor when choosing a brand. And after signing up, customer service weighs most heavily on customer satisfaction and net promoter score — or the likelihood that they’ll recommend your brand to someone else.

A mobile app is a great way for customers to be in touch with your business 24/7. Whether that’s for general business information or to ask you a question about your business. In addition, great customer service can come as a surprise. For example, mobile apps give you the ability to offer in-app only sales and updates on events which customers really appreciate.

 

Cardlis Applications Solves Local Customer Programs

Cardlis is a Western Canadian Company who’s sole focus is to help small business’s retain customers and be in the hands of hundreds of potential new clients.  Cardlis offers Digital Loyalty & Gift programs that are Automatic, 100% controlled by Local business Owners and easily accessed by customers when and where they like!  Learn customer demographics, query transaction details and print reports for tax purposes. Best of all, Entry Merchant accounts are FREE and large customer management is pennies/month! Compare that to Dollars wasted on Cards and large Management labor costs!

While you Reward your Loyal Customers, Cardlis Rewards Local Shoppers with Community Cash!  Community Cash is additional points that customers receive while shopping in the Cardlis Network to be spent towards Gift Cards on the Cardlis APP.  Cardlis – “Your Return Customer Powerhouse”

Cardlis can be managed in-store with the Cardlis Merchant APP on any iOS or Android smart phone/tablet or can be integrated with Point of Sale Software! No additional hardware needed!

 

 

*Cardlis is FREE for the first 100 Loyalty Customers and additional pricing starts at $20/month and as low as 1.27 Cents/Customer. See Cardlis Pricing for more information.

Petris Liquor

Cardlis would like to Welcome Petris Liquor to the Cardlis Family!

Petris Liqour Store is the place to go for all your favourite wines, spirits, beers and liquors in Lethbridge! Plus, we deliver! No need to get behind the wheel, just call us and we’ll deliver right to your door. As always, we have a great selection at great prices and volume discounts!

Download the Cardlis APP Today, Select the “Petris Party Points” Card and

A) Search by Name to add your Party Points card to Your Cardlis Account

B) Select Join to become a new member.

Look For Product Updates and In-Store Notifications from Petris available within the Card details on your Phone or Signup Online to keep track of your purchases!

PETRIS LIQUOR STORE
THE BEER LIVES HERE!