Shop, Eat & Enjoy Local!

Shop, Eat & Enjoy Local!

It’s a New School Year, a Fresh Start for Local Businesses after Summer Vacation & the Gateway into the Holiday Season! With a “New Year” comes a great opportunity to be part of the Winning-est Consumer Model

THINK SMALL, SHOP LOCAL!

When you shop at independent or local-to-you businesses, more money is kept within your community because local businesses often use or buy from local service providers, farms, and companies. Buying locally helps grow other businesses as well as your region’s tax base. Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!

“Shop Local!” is a cry heard from Green-Minded/Local Ambassadors & Business Owners during all seasons, and as holiday gifting and school shopping approaches, the exclamations seem to get louder.

But what does “shop local” mean, exactly and what benefits are there for you when there may be cheaper options?

Shop Small | Think INDEPENDENT businesses here. Boutique or consignment clothing stores, toy stores, gift shops, hardware stores, salons/spas, restaurants, and sports equipment stores are just a few examples of owner-run businesses where you can find great gifts.  And you may be surprised how competitively priced a “well made or well produced” product is!

Maybe you don’t live in a metro area with many options, in which case, local craft fairs and Etsy are perfect places to look for something special by local artisans!  Ask your local stores if they have any incentives or network programs with other local stores to promote local shopping.  It could be a Chamber of Commerce punch card or local programs like Cardlis Rewards!

Did You Know? Independent businesses provide over 90% of the jobs in your community & as a result offer 300% higher economic returns to your community!

Eat Locally | Don’t underestimate the amount of dollars spent on food, beverages, and restaurant visits during the fall. Those dollars can be viewed as an investment in your community! Investigate local butchers, shop your farmer’s market, check for LOCAL signs in larger grocery stores, support small wine and liquor stores, and frequent independent restaurants. An impressive 65.4% returns to your community when you eat at a local restaurant versus a chain.

Spend Locally | Where do your dollars go when you spend them? According to the North American Independent Business Alliance (AIBA), there is something called the “Multiplier Effect” that doesn’t get mentioned enough in the Shop Local movement. “The multiplier effect is the boost to your local economy that results from locally-owned independent businesses, owners, and employees spending business revenue within the region.” In a number of studies illustrated on AIBA’s site, a proven 48% return to the community occurs when you spend locally, versus a 13.6% return when shopping chain retail.

You’ll also enjoy a higher quality product in most cases when supporting your local small businesses. Products from overseas are often cheap for a reason; they skimp on quality and often humane working conditions.

Enjoy Locally | Think like a tourist. If you were vacationing in your town, what would you seek out? Check with your Chamber of Commerce for back to school or holiday activities, consult school and community calendars, and read up on events hosted by local clubs, the library, or civic organizations. Locally owned businesses pick the items and products they sell based on what they know you like and want.  Local businesses carry a wider array of unique products because they buy for their own individual markets.

Keeping these basics in mind during the holidays will guarantee you’re doing your part to support your community, and that you’ll see the benefits of that support in the coming year!

 

Cardlis Rewards is a “Shop Local” program created For Locals, By Locals!  Earn Points for Free Merchandise & Discounts.  Cardlis also rewards you with every local purchase made by giving BONUS Community Cash that is used on local Gift Cards!

NOW AVAILABLE IN 8 CITIES & TOWNS IN SOUTHERN ALBERTA!

Join a Shop Local Network Today!

GET THE FREE APP NOW!

 

 

Land O Lakes Golf

Welcome

Land-O-Lakes Golf & Country Club!

Cardlis is proud to introduce Land-O-Lakes Golf & Country Club in Coaldale!


As a Special Thank You to all of their Members and Customers; Land-O-Lakes has Launched “Land-O-Rewards” on Cardlis! Earn points for Gift Cards with ANY Pro-Shop purchase, including Green Fees!


If you are seeking a course away from the noise and hubbub of city life, Land-O-Lakes is perfect for you. Located in Coaldale, Alberta, Canada, it is centrally located for easy access. The course winds itself across prairie and farm land with ample opportunities to challenge your golfing – water, trees, bunkers, large rolling greens, tight fairways… need we say more!

Land-O-Lakes is a semi-private facility and welcomes out-of-town visitors. We have a fully contained and licensed restaurant, a pro shop with an excellent selection of equipment and clothing and Coaldale offers accommodation and entertainment facilities.

Together with Land-O-Rewards and Community Cash, Local customers will earn over 6% in daily rewards!

If you are a current Cardlis user, Simply search for Land O Rewards
OR
Download the Cardlis APP Today from the App Store
and Join the Community!

CARDLIS – REWARDS FOR LOCALS, BY LOCALS

Give A Little, Gain A Lot & Grow Your Business!

Customer/Business Relationships Are More Then A Friendly Smile.

At a new launch in a very proud family owned cafe today, a customer/local business owner came in and said “I WOULD NEVER HAVE A “SHOP LOCAL” or “CUSTOMER REWARD” PROGRAM… IT SHOWS WEAKNESS IN YOUR BUSINESS. I DON’T WANT CUSTOMERS THAT I NEED TO INVEST IN… MY CUSTOMERS SUPPORT ME; NOT THE OTHER WAY AROUND.”

YIKES! 

Not only has this person just caused a very negative scene, but she made it very clear that Local Support is Expected without any thought of giving thanks to her supporters…

The marketplace is changing and being Local is not what it used to mean.  A higher percentage of shoppers are following a trend of purchasing online at prices that continually seem to sink in a cutthroat game of “Who shows up on Google Search First”. Online shopping takes little effort by customers and purchases are showing up at your doorstep within days….

HOW CAN A LOCAL SHOP, WITH A REAL DOOR & REAL SERVICE COMPETE?

That “Real Door” has way more value then you think and businesses need to grasp a “Give A Little to Gain A Lot” focus on Marketing!  When someone comes into your store there is HUGE OPPORTUNITY for you and your employees to illustrate a personable side to your business, build & react to the emotions your customers are displaying while also using your “retail space” to up-sell another product that was never on the customers radar.  Having real people in your store means a higher percentage of happy customers the first time; without having to wait for shipment to decide if the color or sizing is correct.

Besides, you are paying wages to staff and rent to have a storefront; why not make the most use of its massive opportunity!  This realization has led the largest businesses in the market to spend a large amount of time, effort and money into a physical sale while driving customers into the store; And most recently, there has been a shift to monopolizing/combining rewards with other peer businesses to capitalize on Customer Reach.

CONSIDER A COUPLE VALUE POINTS

1 ) What is your Current Margin Target; Do your customers make multiple purchases?

If you have 1000 sales at $10 each with a 10% profit margin, you would expect to make $1000.

WHAT IF YOU GAVE 2.5% GROSS SALE VALUE AWAY AS DISCOUNTS FOR A CUSTOMER TO COME BACK A SECOND TIME AND ONLY HALF THE CUSTOMERS CAME BACK FOR A SECOND PURCHASE?

1000 sales at $10 Each     $1,000
$10,000 * 2.5%              –       250
500 sales at $10 Each    +      500
                                         $ 1,250

By giving away 2.5% you actually increase your profit by $250 in a year! Did you know that Customers actually shop in stores 4X more if the store has a rewards program.  SO THIS BUSINESS COULD ACTUALLY EXPECT TO ALMOST DOUBLE PROFIT BY GIVING AWAY 2.5%!

2 )  How do you Fit in Among your Business Peers & How can you Leverage a Neighboring Customer Base?

Don’t be naive.  It does not matter how great any one business is, it will never have exclusive access to customers.  Price is the #1 driver for customer purchases among similar products & this is very necessary for a healthy marketplace…. So how can you keep customers coming back during a competitors sale?  Let’s consider a recent move by Canadian Tire.  The Canadian Home Supply Giant recently announced its “Triangle Rewards” program that is available at numerous locations outside Canadian Tire, and some of these locations also sell products that directly compete. WHY YOU ASK?
CUSTOMER SHARING!  Even the biggest retail locations feel the effect of customers “Jumping Ship” for other low prices.  If they offer rewards that “cross parking lots”; they can generate more profit opportunity and stop slashing prices!

If a Customer is Loyal to the competition but has the opportunity to earn Points/Value in your store; they will make a trip your way.  Add that to the fact that your business is Locally owned & you have a winning combination for success against the largest of national stores with a Locals Touch!

 

Moral of the Story: CUSTOMER REWARDS WORK FOR ANY SIZE OR CLASS OF BUSINESS.

Today’s customers value a relationship that mutually gives and takes.  Don’t un-intentionally (in-advertently) turn clients away by feeling that your business and its status has something to prove.  After all, World class Franchises like Starbucks who thrived on the exclusivity and elite pricing for coffee have now introduced loyalty programs to help motivate the new aged customer… There is no “one size fits all” solution to any consumer rewards program BUT not showing your thanks and failing to target groups of shoppers that support you the most is a dangerous line to walk in a world of “Super Sales” that may be taking place half way around the country!

Local Reinvestment Incentives, Demographics, Promotions, Networking!

Small Business; Digital Loyalty and Gift programs For Locals, By Locals!

T.E.K Rewards are on Cardlis!

Cardlis Welcomes

THUNDERS EXPLOSIVE KINETICS!
(T.E.K)

Ready for the next level!

T.E.K is an exceptional Strength & Conditioning center that prides itself on Small Intimate Classes allowing them to focus all of their attention on providing clients with the very best instruction during training.  Local Owners/Trainers Kalib & Jade Recognize and Nurture the commitment’s and goals of Every Client while acknowledging the efforts required to begin these first steps in your journey to a happier, healthier life!

In Addition to offering Stand Out & Affordable classes to anyone new to fitness or professional athletes; T.E.K is Launching Loyalty Incentives to help you Reach your Goals!  Earn Points for Every Class Attended and Redeem as Cash Discounts for Pro-Shop items like Apparel or Supplements!

Don’t forget that every point given by T.E.K is also added to your Community Cash balance for Cardlis Gift Cards!

If you are a current Cardlis user, Simply search for T.E.K Rewards
OR
Download the Cardlis APP Today from the App Store
and Join the Community! 

CARDLIS – REWARDS FOR LOCALS, BY LOCALS

1637 29 Street North

Lethbridge, AB T14 5K4

Providing clients with guidance and knowledge, to achieve their goals in training and in life!!

Mocha Cabana Launches on Cardlis!

Cardlis is Proud to Welcome Mocha Cabana!

Mocha Cabana Bistro is situated in the heart of downtown Lethbridge. Mocha is Lethbridge’s original farm to table restaurant with a commitment to all things fresh & local. Mocha is the place to go to enjoy all the tastes of Southern Alberta making it a truly homegrown favourite!

Mocha Cabana not only boasts being located in the Historic Bell Welding Building constructed in 1930, but it has an Atmosphere and Patio “Second to None” in Downtown Lethbridge.  You owe it to yourself to get down to Mocha Cabana and Enjoy some of the Best that Local Has To Offer!

“Local Is What We Are All About”

Our Mission is to nourish and sustain our community.
We do this by partnering with independent farmers, producers, and businesses in and around our community.

JOINING THE CABANA POINTS PROGRAM IS EASY!

If You are already a Cardlis User, You know what to do!  Select Cabana Points and “JOIN”!

New Program users can easily DOWNLOAD the Cardlis App from iTunes or Google Play
– Register as a New User, Verify your Email and Phone Number
– Find “Loyalty Cards” from your Menu and find the Shiny New Cabana Points Card! 

Voila! You are on your way to Amazing Local Food from Local Producers in an Environment that makes you feel Right at Home.

OF COURSE YOU ALSO EARN COMMUNITY CASH WITH EVERY CANABA POINT EARNED!

317 4 Street South, Lethbridge

 

Cardlis Welcomes Linden + Oak!

LINDEN + OAK

“A LOVE AFFAIR WITH GREAT COFFEE AND ARTISAN SANDWICHES”

 

Linden + Oak  Opened its doors to High River Alberta in January, 2018 and Founders Dani & Matt Groeneveld have Cultivated their Love Affair With Great Coffee and Artisan Sandwiches in the Charles Clarke Memorial Center.

The Passion for community is felt the moment you walk in the door and the there is a “Latte” proof in the customer following, demand for Comforting Breakfast, Artisan Sandwiches and of Course a perfect Selection of Coffee and Latte’s!

“We have spent years traveling to discover the greatest coffee recipes North America has to offer and are happy to finally have an opportunity to cultivate our own coffee here in High River!”

Cardlis is Proud to partner with Linden + Oak to Offer Loyal Customers up to 10% Cash Back in Loyalty rewards and Community Cash that can be used towards Linden + Oak Gift Cards!

    

If you are a current Cardlis user, Simply search for Linden and Oak in Loyalty Cards
OR
Download the Cardlis APP Today and Join the Community!

CARDLIS – FOR LOCALS, BY LOCALS

Rule Your Customer Retention Programs

To “Rule” or be the “Fool” of Customer Retention

You Offer Customer Retention Programs;  Awesome loyalty programs where customers receive a Free Product when they reach a set target using a punch card or maybe cash certificates for future discounts like “In Store Monopoly Money”, the coveted Gift Certificate and of course the Points that are in a Point of Sale computer; completely oblivious to the customer. Customers leave with a smile, and of course it is a sure bet they will be back to redeem the rewards and you will shatter next months revenue goals. What an amazing feeling! ….. Right? After all, A successful program can boost profit by 95% with minimal new customers!

Now the real question;  Do you track these cards and what is the breakage?  Who are your Customers?  How long does it take you to reconcile your rewards? ARE YOUR CERTIFICATES AND CARDS ACTUALLY ONES YOU GAVE, or did someone get clever with a printer and you unknowingly were just robbed?

The questions aren’t asked to scare you or rain distrust on customers, but fact is many businesses have no idea what detriments their loyalty and gift certificate programs are having on their bottom line.  Cardlis will take you through a few considerations and Calculations Every New or Experienced Business needs to review when offering customer retention programs.

What is Your Card Breakage & What is it costing you?

Breakage is a percentage rate comparing Cards, Points and Value given vs the amount never redeemed through return purchases.

customer retention program myth breakage calc

Breakage is Extremely Important to your bottom line and contrary to belief, a high breakage rate IS NOT what you want.  When it comes to customer engagement, a high breakage rate means that customers aren’t motivated to spend the rewards they’ve earned as a member of your program.  This in turn means they’re unmotivated to earn more points in the future, which is very bad for your store’s bottom line.  With customers disinterested in both earning and spending reward points, your store is left open to the Competition, putting your Customer Retention hopes on the ropes. Truth is, lost cards and high breakage drops customer Engagement by over 67% while Doubling customer turnover (a customer leaves rather then supporting you for Years)…   The best way to fix a high breakage rate is to have a means of recording Every Point Given and reconciling with Every Point Redeemed, Review customer information and reach out to them periodically to keep in touch with new happenings in your store! Let customers know they have a value in your location.  It may cost you 2% of your margin to reward customers…. But consider the costs of customers not returning at all.

Example:  Say you offer a punch card OR a computer based point system that customers can lose or forget. Now assume you may fall into 1/2 the stated 67% engagement drop (mentioned above), Profit Margin on a product is only 15% (on a $10 purchase) and a customer must come 9 times to get the 10th purchase free. Customer Fills 3 cards/year for 5 years (length of time a customer supports a business on average *Stats Canada)

By having 33.5% of the customers come to the store 5 times then never come back, you will lose $45.00 / Customer!

  • Non Engaged Customers Spend $50 and leave = $7.50 …… $7.50 profit once, then you need to find another customer
  • Engaged Customers spend $90 but receive a $10 item free = $13.5 – $10 = $3.50 profit BUT in 5 years will provide $52.50 Profit

As Shown a Customer that Uses a Full Card and is engaged will provide HUGE profits for your Business! Keep customers coming, after all you have $45.00 to invest back 

Gift Certificates are Crucial to a Businesses Success!

Gift Cards are gifts for more then the people receiving them as a gift; Gift Cards are a Major Gift to the Business Selling them!

Consider this.  Gift Cards are sold as a “cash” transfer, meaning someone has just prepaid for items that you have not sold.. WHAT! I know that part was common sense! But in all reality it is a magnificent gift to Businesses!  Instead of a rant on the HUGE benefits, I have listed the points below:

  1. Cash in your pocket to pay down debt or invest
  2. Cards sold under $50 often return 63% more then Face value
  3. Cards sold Over $50 often return 35% more then Face Value
  4.  50% of Gift Card recipients are New Customers!  This means you may have landed a new Loyal Customer!

Long story short – for Every 2 customers that receive a $25 gift Card. One could become a loyal customer (Use the previous loyalty example) and both will most likely over spend by 35%.  That returns $67.50 in Revenue ($50 x 1.35 = $67.50)  PLUS a possible $52.50 profit from a new loyal customer!  WHAT A GIFT FOR BUSINESS! $50 turned into over $100 in increased Revenue!

Who are your Customers?

I bet you can name your top 10 best customers, maybe recognize the top 20 in pictures.. You know the customers that have the “Large/Memorable Purchases” 3-4 times a year; But how about your real bread and butter, the people that come in multiple times a month and keep the lights on?  It is imperative that a business giving any sort of reward also learns the customer they are rewarding.  Through time learn where customers come from, their gender and age and how often they shop with you!  Information is power, and after all you are paying for it with retention programs!

Engage your customers by extending birthday wishes, invitation emails to special events and of course a quick “Hi” to those who have not been in the store lately!

Are your programs “Fool Proof”? Or have you been Fooled?

When you sit down to view your program success are you just looking at the amount of tickets or points redeemed? Or do you have a method to see Every Card, Every Outstanding Balance and Every Reward or Gift Card used?
Customer Retention is great, as long as you are rewarding legit customers and not customers that are cheating life by photo-shopping their way into savings and theft using fake gift certificates. Unfortunately almost 20% of businesses realize fraud every year!

It’s hard to tell but this Card has 4 Fake holes in it.  That is 4 Lost Sales but still a Free Coffee!

Reconciliation is a very time consuming and costly process so understandably is something very often omitted from management practices; So How do you offer Efficient, Safe, Affordable and Engaging programs that benefit you and your customers?

Meet Cardlis.
Loyalty & Gift Programs – For Locals, By Locals

Cardlis is a small business loyalty and gift card platform that provides Effective and Affordable retention programs; offering reporting and a continual growth of customer and program knowledge.  Most importantly, Cardlis keeps customers Engaged and informed with their programs and can be accessed by any iOS, Android or Computer!  Businesses do not need to purchase any additional hardware as they can control all programs from a tablet or smart phone!

The Cardlis Community offers a One of a Kind local perk that adds additional revenue and customer streams for all local Cardlis Partners with Cardlis Cash!  Cardlis matches every point that a customer is rewarded with Cardlis Cash Credits that allows them to be rewarded in store & Buy a subsidized Gift Card in any Participating store!  Think of it as offering customers 2x the points every day and as a Small business network becoming more competitive then many of the larger retailer programs!

 

 

HILLTOP GREENHOUSES

HILLTOP GREENHOUSES
IS ON CARDLIS!

Hilltop Greenhouses is a family owned operation established in 1999.
We strive to provide our customers with high quality plants, well acclimatized
and ready to thrive and survive in Southern Alberta.

Hilltop Greenhouses Prides itself on One of a Kind Hanging Baskets that Cannot Be Found Anywhere!

  • Be the Envy of Your Neighbors with Hilltop’s Beautiful & Unique Winter Arrangements

  • Custom Spring Planter Arrangements Using Your Own Planters/Pots!  

  • Beautiful Wedding Pots and Planning Advice to help Create the Perfect Setting for your Special Day!

  • Vegetables, Herbs & Tomatoes Starts which are Grown Chemical Free

Download Cardlis – Join HILLTOP GREENHOUSES – Enjoy The Scenic Hilltop Greenhouses, Perched Above the Oldman River on Highway 3.

Located Just minutes West of Lethbridge!

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Introducing Boo-Too Rewards!

BOO-TOO SPIRITS is now on Cardlis!
Rewarding Great Local Customers!

Download the Cardlis APP or go to www.Cardlis.com, Create your Account Profile on Cardlis

A) Select the “Boo-Too Rewards” Card

B) JOIN to become a new member.

C) EARN 50 FREE POINTS TO START YOUR Boo-Too Rewards and keep up with your Balances!

Look For Product Updates and In-Store Notifications from Boo-Too Spirits available within the Card details on your Phone or Signup Online to keep track of your purchases!

Stay Posted for “Gift Cards” and use your Hard Earned Community Cash!

BOO-TOO SPIRITS
Proudly Supporting Shaughnessey & Highway 25!

Petris Liquor

Cardlis would like to Welcome Petris Liquor to the Cardlis Family!

Petris Liqour Store is the place to go for all your favourite wines, spirits, beers and liquors in Lethbridge! Plus, we deliver! No need to get behind the wheel, just call us and we’ll deliver right to your door. As always, we have a great selection at great prices and volume discounts!

Download the Cardlis APP Today, Select the “Petris Party Points” Card and

A) Search by Name to add your Party Points card to Your Cardlis Account

B) Select Join to become a new member.

Look For Product Updates and In-Store Notifications from Petris available within the Card details on your Phone or Signup Online to keep track of your purchases!

PETRIS LIQUOR STORE
THE BEER LIVES HERE!