HILLTOP GREENHOUSES

HILLTOP GREENHOUSES
IS ON CARDLIS!

Hilltop Greenhouses is a family owned operation established in 1999.
We strive to provide our customers with high quality plants, well acclimatized
and ready to thrive and survive in Southern Alberta.

Hilltop Greenhouses Prides itself on One of a Kind Hanging Baskets that Cannot Be Found Anywhere!

  • Be the Envy of Your Neighbors with Hilltop’s Beautiful & Unique Winter Arrangements

  • Custom Spring Planter Arrangements Using Your Own Planters/Pots!  

  • Beautiful Wedding Pots and Planning Advice to help Create the Perfect Setting for your Special Day!

  • Vegetables, Herbs & Tomatoes Starts which are Grown Chemical Free

Download Cardlis – Join HILLTOP GREENHOUSES – Enjoy The Scenic Hilltop Greenhouses, Perched Above the Oldman River on Highway 3.

Located Just minutes West of Lethbridge!

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BIG VALLEY REWARDS – CARDLIS

BIG VALLEY ALBERTA IS PART OF THE CARDLIS COMMUNITY!

Great Family Businesses are Coming Together to Promote their Community and Support those who Support Local Shopping by offering a Community Rewards Program!

Join the Village of Big Valley Reward Program today and take advantage of a peaceful shopping experience in a Village with Deep Roots in Southern Alberta. Great Seasonal Activities for the Family include Alberta Prairie Railway, a fully restored Train Station and Craft Events!

Big Valley Offers Everything From Excellent Photos and Marketing Material by MRS PATTI’S OLD TIME PHOTO STUDIO

to Canada’s First Permanent Creation Museum; Plus Many Local Businesses on the Unique Board Walk and Main Street.

 

All Points Earned Shopping in Big Valley also contribute to Cardlis Cash to spend Within the Cardlis Community on Gift Cards!

If you find Highway 21 or 56 in Southern Alberta along your travels, you owe it to yourself to Visit Big Valley Alberta

FRUITAS REWARDS

COLLECT FRUITAS REWARDS POINTS ON CARDLIS!

Real Fruit, Real Healthy, Real Good!!

Fruitas Offers AMAZING Real Fruit Smoothies and Freshly Squeezed Juice while Boasting Wraps, Panini’s & Dumpling Options!

Refuel your Family after School Sports or Treat Yourself to a Great Local Lunch Experience!
POINTS CAN BE COLLECTED & REDEEMED IN ANY OF OUR CONVENIENT LOCATIONS

Download Cardlis – Join FRUITAS REWARDS – Visit Fruitas in One of 4 Locations Serving:
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Brooks
– 715, 2nd Street West
– Lakeside Leisure Center

Taber
– 5315, 48 Avenue

Drumheller
– Badlands Community Facility, 80 Veteran’s Way

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Family Owned & Operated!

PROUDLY SUPPORTING OUR LOCAL COMMUNITY

“Creating A Healthier You”!

Visit Fruitas on Facebook @fruitascanada 


Introducing Boo-Too Rewards!

BOO-TOO SPIRITS is now on Cardlis!
Rewarding Great Local Customers!

Download the Cardlis APP or go to www.Cardlis.com, Create your Account Profile on Cardlis

A) Select the “Boo-Too Rewards” Card

B) JOIN to become a new member.

C) EARN 50 FREE POINTS TO START YOUR Boo-Too Rewards and keep up with your Balances!

Look For Product Updates and In-Store Notifications from Boo-Too Spirits available within the Card details on your Phone or Signup Online to keep track of your purchases!

Stay Posted for “Gift Cards” and use your Hard Earned Cardlis Cash!

BOO-TOO SPIRITS
Proudly Supporting Shaughnessey & Highway 25!

Local Shopping Starts With Your Business!

SHOPPING LOCAL STARTS WITH YOUR BUSINESS!

COMMUNITY GROWTH DEPENDS ON LOCAL SHOPPERS.

 The Christmas shopping season is here, and this year (like every year) you have the store furnace turned up; anxiously waiting for the front doors to swing open and stay open as the next shopper gazes on your awesome inventory! The sad truth is as the hours pass you start to get a bit sweaty, and it’s not only from the heat. How are you going to pay that next heating bill?

What can you do to compete with the impossible pricing of a National Chain, and how can they afford to offer rewards up to 5% AND the prices are already discounted? Do your customers know how much chasing a discount at a retail chain directly affects your community?

WHAT ARE THE COSTS OF SHOPPING AT A NATIONAL CHAIN?

Here are a couple facts from North American studies* regarding the major differences on community economics when a National Chain is competing for business.

  1. Local Businesses Generate 70% more Economic Activity than a Box Retailer.
  2. 3.5 Times More Wealth is Generated for the Local Economy when Money is Spent in a Local Business
  3. Local Businesses Produce a NET ANNUAL RETURN of $326/ 1,000 sq ft of Retail Space in their Community.
    1. National Chains Generate a NET DEFICIT of $468 / 1,000 sq ft of Retail Space in the same Community.
  4. 98.2% of Employment is directly tied to Small/Local Business
  5. If Canadian Families spent $10/month in a Local Store rather then a National Chain, We would infuse an extra $1 Billion Dollars into the Local Economy!
* ( BDC Canada, Stats Canada, andersonvillestudy.com, huffingtonpost.com, entrepeneur.com)

HOW CAN LOCAL BUSINESSES COMPETE?

When Economies of Scale Don’t Favor Your Small Business, Use What the Chains Will Never Have; A Personable Relationship with Great Customer Service and a Welcome Mat that Truly makes Customers Feel At Home!
Then Play Ball by Offering Programs that Tug on the Heart Strings of Money Savvy Shoppers

 

DO YOU KNOW THE METRICS OF LOYALTY PROGRAMS FOR CUSTOMERS?

(The answer is below if you want to skip over what you’re missing!)

Lets do the Quick Math on the following 3 Major Facts and Assume an Average Purchase in Your Store is $25, Every Customer visits 4 times/year, and the Customer Visits your store Loyally for 10 years.

  1. Loyal Customers Visit 90% More Often and Spend 63% More/Visit
    • That means for Every 1 Visit From a NEW Customer, A Loyal Customer has spent $4.93 More (19.7% more per visit!). That alone warrants a great Loyalty Perk!
  2. It is 7x More Cost Effective to Keep a Current Customer than to Find New Ones (BDC Canada suggests Admin & Advertising costs average 6.3% of revenue)
    • That means for every $25 spent, a Current Loyal customer saves you $11.03 in Advertising for a New Customer.
    • The Customer Lifetime Value of a Customer for 10 years is $1000 ($25 * 4 visits/yr * 10 years). It would mean in 10 Years your Loyal Customer costs you 1.1% of net sales to acquire. Compare that to 44% if they only came once!
  3. Loyal Customers are 9 Times more Likely to Recommend your Store
    • This Calculation is EASY, a Happy Customer will Advertise for you! Even if the new customer only came once, your Loyalty program just saved you $11.03 in Advertising or 44% of the $25 purchase!

With The Math Complete: A Loyal Customer Starts by Spending 19.7% More & Saves you up to an Additional 44% of a Single Sale!  If you Reward Customers with a 3% Discount over 10 years, It will cost you $35.91 BUT YOU MAKE AN ADDITIONAL $197.20 ON SALES ALONE! THATS A 550% RETURN! Not to mention saving Hundreds on Advertising to get the same sale!

WHAT ABOUT THE ECONOMICS OF A GIFT CARD?

GIFT CARDS ARE A MUST HAVE FOR SMALL BUSINESS!

  1. Gift Cards = REVENUE EARNED WITHOUT BREAKING A SWEAT!
    • How many small business opportunities come your way that Pay Cash up front for your Business to Re-Invest without breaking a sweat? Gift Cards ensure the money goes back into your Business with no Physical Work required!
  2. Gift Cards Are Overspent By over 33% on Average!
    • Not only do Gift Cards offer Cash to re-invest, They can also earn a business over 33% more then Face Value when the Certificate is Realized!
    • Since new rules were launched in 2007 around gift card expiry dates; Breakage (card balance not used) has dropped to under 2%.  GET THOSE CARDS SPENT AND CUSTOMERS IN YOUR STORE!
  3. Over 50% of Gift Card recipients are New Customers!  Remember the Loyalty Calculations above?
    • These new customers are a Gift For Your Business, and a unique opportunity to show the personable side of shopping in your store!

TAKE LOCAL SHOPPING TO THE NEXT LEVEL!
Offer Loyalty Programs, Gift Cards & CARDLIS CASH!

Great Businesses Reward Loyal Customers, Making Strong Communities That Are Supported By Local Shopping!

Cardlis Cash takes Customer Loyalty One Step Farther. Now you can Safely Create, Offer, Manage and Engage Loyal Customers while Rewarding Shoppers that Support Local Stores!

Manage Any Program with an Android or iOS Tablet and Smartphone OR Integrate Cardlis directly into your Point of Sale!

  • Question – How do I Get Involved with Cardlis Cash?
    • If you Offer a Loyalty Card on Cardlis then you are supporting Cardlis Cash & Additional Incentives for Customers to Shop Local!
  • Setup a Gift Card for sale on Cardlis! Now Local shoppers can Spend Cardlis Cash in Your Store!
  • Cardlis Cash matches points from ANY point program 1:1 & rewards 20 points for a”unit” program.
  • Cardlis Cash is automatically calculated for customers and shown as a $ value on the Customer Home Screen
  • $1.00 Cash Credit is given for every 1000 Points earned at Local Cardlis Stores
  • Gift Cards Purchased are paid by Customer & Cardlis.  Cardlis Cash balances used during a purchase are settled by Cardlis and deposited in Your Bank Account by Stripe Payments at the same time the Customer Purchase is Processed, meaning that it DOES NOT COST THE BUSINESS ANYTHING EXTRA!

VISIT CARDLIS TODAY!

HIGHLY EFFICIENT, SUPER AFFORDABLE, ALWAYS CONNECTED!

Local Business Stats and Figures discovered at:
* BDC Canada, Stats Canada, andersonvillestudy.com, huffingtonpost.com, entrepeneur.com)
CLV (Customer Lifetime Value) is a Calculation of NET PROFIT and not Sales.  The examples are theoretical for argument purposes and should be calculated on an individual basis.

Real Fruit, Real Healthy, REAL GOOD! – Fruitas

Real Fruit, Real Healthy, Real Good!

Fruitas Offers AMAZING Real Fruit Smoothies and Freshly Squeezed Juice while Boasting Wraps, Panini’s & Dumpling Options!

Refuel your Family after School Sports or Treat Yourself to a Great Local Lunch Experience!

Visit Fruitas in One of 4 Locations Today Serving:
Brooks
Taber

Drumheller

Family Owned & Operated!
PROUDLY SUPPORTING THEIR LOCAL COMMUNITY

“Creating A Healthier You”!

Visit Fruitas on Facebook @fruitascanada 


 

 

 

66% of Stores with Suffering Sales don’t have a Digital Loyalty Program

As a Small Business owner, it is imperative to Retain the Customers you have as attracting new customers costs nearly SEVEN TIMES the amount it does to retain an existing one. In addition, your existing customers are FOURTEEN TIMES more likely to buy from you than a new customer.

Here are the facts for ALL Dimensions of Customer Retention:

  1. 86 percent of consumers say loyalty is primarily driven by likability and 83 percent of consumers say trust. (Rare)
  2. 47 percent of customers would take their business to a competitor within a day of experiencing poor customer service. (24/7)
  3. The estimated cost of customers switching stores in North America due to poor service is $1.6 trillion/Yr. (Accenture)
  4. 27 percent of small business owners estimate that 11-20 percent of first time customers don’t return to their business (Belly)
  5. 32 percent of executives say retaining existing customers is a priority (Forbes)
  6. A 5% Increase in Customer Loyalty is directly responsible for up to a 95% increase in profit (Forbes)
  7. 66 percent of companies that saw a decrease in Customer Loyalty & up to a 20% drop in Revenue over the past year DID NOT HAVE A MOBILE LOYALTY APP! (Apptentive)

Business is a numbers game. So how do you get and keep more customers at lower costs? The trick is to focus less on advertising and more on customer retention, leveraging your existing customers to bring in new ones. Offering Loyalty or Gift programs through Mobile apps can be one of the best investments you can make when it comes to customer loyalty and retention; After-all, consumers would rather shop at a personable location owned and operated by their neighbors! Just be sure to give them every reason possible to come back through your door….. Including offering FREE* programs that rival the big store capabilities like Cardlis!

Surveys show that 73 percent of satisfied customers will recommend your service to others, and positive testimonials from existing customers are far more likely to influence people than a brand’s own marketing messaging. In other words, your existing customers are a goldmine. They require less investment, they buy more, and they bring new customers with them. With a mobile app, you can even ask for reviews from customers and what is so great about this strategy is that customers who download your app will generally write a positive review and give great testimonials since they are loyal customers.


How You Should Be Using Apps to Build Customer Loyalty

Here are a few more mobile app tips for customer retention:

Use a Mobile App That Interacts with Other Local Shops

Mobile apps flood the market today and are developed for various functions, such as entertainment, food delivery, taxi service, photo editing, learning, language translation, communication, shopping, videos, games, music, news, weather, and a lot more. Its estimated that on average users only access 9 apps from every 60 they hold on their phone! So it is imperative that your small business uses a platform that is accessed multiple times when shopping, accessing balances or viewing  in other locations so you have a much higher chance of having your programs or promotions seen!

View demographic info that helps you refine your sales and marketing efforts. And most of all, use features like push notifications, mobile newsletters and loyalty programs to keep your customer base thriving.

Adapt or Die

Don’t sit on your data — adapt and evolve according to the trends you uncover. Do you know why Richard Branson, the billionaire owner of Virgin Atlantic Inc., lost to the venture capitalists in the Silicon Valley when he tried to go head-to-head with Uber? One simple reason: Uber was backed by an algorithm, by data. Analytics turned Google from good to great and Uber from an audacious venture to the peer-driven giant in transportation. The companies introduced their service, gathered the data, then used it to refine based on customers’ needs.

Long story short, don’t fall behind your competitors when it comes to your investments in new technology such as using a mobile app for your small business. Data shows that customers want to download and use mobile apps from their favorite small businesses. Don’t ignore the data that is right in front of you!

Focus on Customer Service

Ninety-seven percent of customers see customer service as the most important factor when choosing a brand. And after signing up, customer service weighs most heavily on customer satisfaction and net promoter score — or the likelihood that they’ll recommend your brand to someone else.

A mobile app is a great way for customers to be in touch with your business 24/7. Whether that’s for general business information or to ask you a question about your business. In addition, great customer service can come as a surprise. For example, mobile apps give you the ability to offer in-app only sales and updates on events which customers really appreciate.

 

Cardlis Applications Solves Local Customer Programs

Cardlis is a Western Canadian Company who’s sole focus is to help small business’s retain customers and be in the hands of hundreds of potential new clients.  Cardlis offers Digital Loyalty & Gift programs that are Automatic, 100% controlled by Local business Owners and easily accessed by customers when and where they like!  Learn customer demographics, query transaction details and print reports for tax purposes. Best of all, Entry Merchant accounts are FREE and large customer management is pennies/month! Compare that to Dollars wasted on Cards and large Management labor costs!

While you Reward your Loyal Customers, Cardlis Rewards Local Shoppers with Cardlis Cash!  Cardlis Cash is additional points that customers receive while shopping in the Cardlis Network to be spent towards Gift Cards on the Cardlis APP.  Cardlis – “Your Return Customer Powerhouse”

Cardlis can be managed in-store with the Cardlis Merchant APP on any iOS or Android smart phone/tablet or can be integrated with Point of Sale Software! No additional hardware needed!

 

 

*Cardlis is FREE for the first 150 Loyalty Customers and additional pricing starts at $20/month and as low as 1.27 Cents/Customer. See Cardlis Pricing for more information.

Traditional Loyalty Programs Are At Risk! Is Your Store Safe?

Customer Programs from the Largest Businesses Get “Ripped Off”…
(Subway was giving away more subs then they were selling!)

 How Safe Are You?

Everyone knows technology changes overnight and simply put, we can’t imagine our lives without the digital standards we have come to love and we definitely can’t imagine a life without Smart Phones!  In reality, we trust Smart Technology and involve it in almost EVERY Business activity we do.

For example:
Business Security and Store Entry (No need for Keys)
Webinars  (Who sits in a classroom)
GPS (What are Maps?)
Banking and “Docu-signing” documents which are then stored “In the Cloud”  (No filing cabinet here)
We even build new Business relationships with people we have never met!

And we Trust It ALL without Question.

Almost Everything has Evolved, But what about Small Business Loyalty and Gift Programs?…We know large corporations have moved to more digital methods and there are a couple of High Cost “group” options, but what about your smaller, Local Businesses that can’t Afford the High Prices and Big Programs…..  Ya, we heard crickets too!

INTRODUCING CARDLIS

Small Business Loyalty Powerhouse!

Securely switch your Loyalty & Gift Programs to Cardlis!  The complete solution for your Small Business Programs that includes Unlimited Custom Cards, Promotions, Digital APP Management and Reporting and much more! Cardlis is Easily Integrated with participating Point of Sale Providers OR Can Be 100% controlled with the Cardlis Merchant APP!

– Secure, Every card has a single owner and cannot be duplicated.  Used cards are retired and never
re-issued.
– Customers are Vetted through Email and Text Message Verification.
– Unlimited Card Creations.
– Promote to Clients and Send Notifications.
– NO MORE PAPER/PLASTIC CARDS.
– NO MORE FRAUDULENT CERTIFICATES.
– ELIMINATE LENGTHY LABOR REQUIREMENTS.
– $20/Month can Return Thousands in Savings EVERY YEAR.


3 Considerations for Fraud Prevention in Loyalty Programs
CONTINUE READING FOR SUBWAY’S DISASTER!

*Over the last few months, fraud prevention and detection have been coming up to a greater extent with clients. As consumers become savvier, this becomes an ever-increasing challenge. So, if you’re launching a loyalty program, here are two questions you’ll need to think about:

What measures can be put in place to prevent fraudulent activity?

And knowing that you’ll never be able to think of everything, what can be put in place to detect or alert you to fraudulent activity?

1.  Prevention: Business Rules That Limit Gaming

The best way to prevent fraud is by considering the opportunities for fraud in the program construct and using business rules to limit those opportunities. For instance, in a traditional loyalty program construct, there are both earning and redemption mechanics, so you should always include business rules for these. An example of a traditional loyalty program suffering from fraud was Subway’s Sub Card — which was a stamp-and-booklet type of redemption. Unfortunately, the stamps were able to be counterfeited, and there were also issues with internal staff stealing stamps and selling them. Subway didn’t realize that its program was under attack, until it discovered there were more free sandwiches being given out than were being purchased. Total cost are estimated to have exceeded $3.2 million in a single Quarter, ultimately sinking the program and giving Subway a hard learned lesson in Loyalty security.

sub_club

Here are some specific examples of business rules for earning and redemption:

Earning Mechanics: Include limits based on unusual frequency. For example, a program that awards points for visits should ensure there is a limit to the number of earning opportunities in a given timeframe or implement a minimal dollar threshold associated with each visit to ensure it is legitimate (e.g. earn when you spend $25 or more per visit with a maximum of 2 earning visits per week).

Reward/Redemption Mechanics: If your systems aren’t integrated in real time, you need to think about what that means in terms of your vulnerability. Consider what’s on offer and make sure your program/company is protected. For instance, you can limit exposure just by having the program reward direct spend-back in-store or online, and have a minimum spend requirement and expiration on the coupon (e.g. $5 off coupon toward a $50 purchase at your retail location, expiring in 10 days).

saks

2.  Employee and Vendor Operators

While we often think of fraud being committed by members, we have to always think about how employees or vendor operators may use their knowledge or access to benefit inappropriately. This is a consideration beyond loyalty programs. A recent example of costly internal fraud happened to luxury retailer Saks Fifth Avenue, where five members of an identity theft ring of sales clerks purchased over $40,000 of designer shoes, handbags and accessories with stolen credit card information from over 20 Saks customers.

Suggested business requirements for your loyalty program platform:

Automatic logging – Any time a member’s profile is accessed through administrative tools, the employee/vendor operator should be logged along with any associated activity.

Permissions/Thresholds – If point adjustments are allowed, establish thresholds based on an employee’s/vendor’s role.

Reporting – Make online reports available to track adjustments, earning and redemption by employees and vendors.

3.  Detection: Alerts and Reporting

Since full prevention is impossible within a program, detection of inappropriate activity is important. Establishing email alerts to a defined group of individuals when unusual activity occurs is a best practice. This will allow the team to address detected issues in a timely manner. Regular monitoring of trends and reports also support detection of issues. For example, if alternate shipping addresses are allowed in a program where merchandise is shipped, an alternate shipping report will provide an opportunity for a visual check that nothing unusual is happening, such as an employee redeeming from a member’s account and shipping to a personal address.

Final Thoughts

While a lot of the thinking related to fraud occurs during the launch of a program, as a program evolves or new scenarios present themselves it is important to continue to revisit these measures and ensure they are updated. These present opportunities to refine processes and business rules, and adjust detection and reporting protocols.*

*Maria Pallante

VP, Operations
blog.brandloyalty.com

 

Petris Liquor

Cardlis would like to Welcome Petris Liquor to the Cardlis Family!

Petris Liqour Store is the place to go for all your favourite wines, spirits, beers and liquors in Lethbridge! Plus, we deliver! No need to get behind the wheel, just call us and we’ll deliver right to your door. As always, we have a great selection at great prices and volume discounts!

Download the Cardlis APP Today, Select the “Petris Party Points” Card and

A) Search by Name to add your Party Points card to Your Cardlis Account

B) Select Join to become a new member.

Look For Product Updates and In-Store Notifications from Petris available within the Card details on your Phone or Signup Online to keep track of your purchases!

PETRIS LIQUOR STORE
THE BEER LIVES HERE!

Gift Programs are an Essential Small Business Marketing Strategy

Why Gift Programs are an Essential Marketing Strategy for Small Business
Cardlis Applications Inc.

All business owners are familiar with Advertising, Direct Mail, coupons…  Sure, there are many ways to get your customers’ attention, But what will ultimately motivate them to enter your store, purchase your products or services? Adding Gift Programs to your business marketing is a smart way to engage customers and is a great segue to Repeat Customers and Loyalty Programs . Here are 7 Reasons Gift Programs are Excellent for Small Business:

  1. Perceived Value of FREE.

Unlike coupons, a gift card makes consumers feel like they have instant money to spend. Plus, over half of consumers using a gift card will visit more than once to deplete their card, providing additional selling opportunities and positive interaction with customers.

  1. Don’t cut into your profits.

You can offer loyal customers Pre-paid gift cards or Buy One Get One (BOGO) purchases instead of coupons or other types of discounts, you’ll recoup your investment quickly – DID YOU KNOW; Close to 70% of Gift Card Users OVERSPEND Gift Cards by Nearly 40%  !?

  1. Generate revenue and Invest the Cash without Selling Any products.

When you sell a gift card, you get paid in advance of any products or services rendered. You keep the cash until the card is redeemed. Not many marketing strategies will immediately improve cash flow like gift cards do.

  1. Build brand awareness.

Gift cards are a cost-effective advertising vehicle, giving your business top-of-mind presence. They’re like a wallet-sized billboard reminding customers to visit you, and they cost a lot less than a life-size billboard.

  1. Extremely convenient.

The evolution of Gift cards has promised more convenience than other types of promotional vehicles. Plus, retailers who move from paper gift certificates to plastic gift cards typically see a 50-100 percent sales increase from their gift offering. Recent moves to E-Certificates have skyrocketed Gift Program sales over 200% annually*.  Canadian company, Cardlis Applications Inc has made these transactions affordable for any small business by offering Online & Mobile Gift Card purchases but also ties digital loyalty into the mix! Both retailers and their customers can manage transactions with convenient Mobile APP’s.

  1. Additional promotional opportunities.

Some digital programs, like that of Cardlis, offer an expanded toolbox of promotional features including plastic to mobile gift card conversion, social media sharing, in-app promotions, merchant demographic services and more.

  1. Greater distribution for a Lesser Price

Gift cards have innately more promotional power than marketing strategies like advertisements, which have a limited lifespan. Cardlis is creating a buzz in local shopping networks and allows for customers to view Any Program at their convenience including remaining Gift and Loyalty Balances.  Promotional channels allow for product displays to many potential customers and shopper demographic data which was previously out of reach for small business is available starting at $15/month!

Bottom Line

Digital Gift Programs can offer huge increases in Small Business Revenue, Customer retention and Loyalty while maximizing labor inefficiencies. Most importantly, the right Digital Suite can strengthen the connection between your business and customers.

www.cardlis.com

 

*Blackhawk Network, 2015